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Calls to action are used to get a person to perform an instruction.

CTAs should be short and action-orientated – using buttons and hyperlinked text.

For example:

Two examples of calls to action that are short and action-oriented.
Use short, action-oriented calls to action

Note: No full stops in CTAs but fine to use question marks.


Hyperlinks must be underlined unless they’re standalone text links, in which case we add a chevron.

Contextual links are best for accessibility and best practice (SEO & UX). Try to avoid using generic CTAs such as ‘Find out more’ and ‘Learn more’.

For example:

Find out more about balance transfers

To learn more about whether Online Banking is right for you, check out our Online Banking Terms & Conditions for more information.

Do: Return to Online Banking

Don't: Finish


CTAs with specific descriptions are more accessible, SEO-friendly, and contribute to a better user experience. So, instead of saying ‘Find out more’ or ‘Learn more’, try using CTAs like ‘Explore accounts’ and ‘Discover EFTPOS’

For example:

When space is limited, it’s ok to use ‘Find out more’ and ‘Learn more’. Remember to keep accessibility in mind, not everyone consumes content in a visual way.

Do: Show me how, Check out, Review, Refer to, Visit a branch

Don't: View, See, Watch, Walk into a branch, Watch or listen to


Avoid directional navigation instructions. Instead, be clear on what you want the reader to do.

For example:

Don't: Click the link below to start the survey

Do: Use a CTA button or hyperlink that says ‘Start survey now’

Don't: Call the number above

Do: Call us on 13 20 32


There are different ways a person could use a device e.g. someone who doesn’t use a mouse may not ‘click’ a link. Therefore, where possible, keep verbs appropriate to the device type.

For example:

Mobile: Go to, select, swipe*, scroll, choose

Desktop: Go to, select, scroll, choose

Cross-device: Go to, select, scroll, choose

*Use ‘swipe’ only if it’s not possible to use other verbs to describe the action.


When referring to signing into Online Banking or the Westpac App, use ‘into’, not ‘in to’.

For example:

Sign into Online Banking or the Westpac App


For steps, use bold text for the exact wording on tabs, links and buttons.

For steps in body copy, use chevrons. Capitalise the first word after the chevron.

For example:

Sign into the Westpac App > Go to the $ on the bottom menu > Tap Pay someone > Tap Add


If there are more than 5 steps, switch to the list format. Also see Bullet points & numbered lists.

For example:

  • Sign into the Westpac App
  • Go to Settings and select Wallpaper